Principles of Marketing for Nonprofit Organizations
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Marketing is the way that nonprofits determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
After completing this course, you should be able to:
- Define what marketing is within the nonprofit environment
- Explain the service-intensive nature of nonprofit program activities
- Explain how the marketing mix is expanded for service products (the 3Ps of Services Marketing)
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in nonprofit marketing
- Describe the importance of and explain the process of nonprofit marketing plan
- Describe how target markets can be identified for donors
- Explain how new service products are developed by nonprofits
This course is self-paced and online. You will have access to this course for 30 days. Upon successful completion, you will receive a Winchester Center for Management Development certificate of completion.
Target Audience: This course is designed for adult learners.
Level/Prerequisites: Introductory/No Prerequisites
Estimated time to complete: 3-5 hours
Cost: $79.00
Duration: 30 days
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