Strategic Marketing for Entrepreneurs
This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process
After completing this course, you should be able to:
- Describe the role of strategy and marketing in an entrepreneurial setting
- Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
- Explain marketing basics, including the marketing process and the Four P's
- Discuss the role of marketing in the discovery stage of a new venture
- Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
- Discuss the role of strategic planning in the entrepreneurial process
- Describe the key elements of a marketing plan
- Outline the factors for success in creating a new venture business plan
This course is self-paced and online. You will have access to this course for 30 days. Upon successful completion, you will receive a certificate of completion.
Target Audience: This course is designed for adult learners with little or no experience with entrepreneurship.
Level/Prerequisites: Introductory/No Prerequisites
Estimated time to complete: 3-5 hours
Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.
Cost: $129.00
Duration: 30 days
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